At the start of a new year, many folks think about going on a diet. The word is not often accompanied by feelings of joy.
When you think of eating a cookie as failing or “breaking” your diet, you might berate yourself … or “give in” and go for more forbidden bites which makes you feel as if you personally are a failure and just cannot succeed with a diet. You are not a failure. That sort of thinking is the result of what you have been trained to think when you see the word diet.